"It doesn't have to be complicated, it has to be innovative."
Born in 1944, Osama inherited his innovative spirit from his father. The creative craftsman designed and launched Pinocchio's modern and office furniture lines. In a daring move, Osama introduced materials rarely used in living and bedroom sets, such as fer forgé. Utilizing his talent and knack for inventiveness, he has worked to improve and even create new furniture machinery, which did wonders to increase the company’s productivity and efficiency. As the current general manager, he is leading Pinocchio to new horizons.